Customer Journey Analytics allows Analytics teams to gain a start-to-finish view of the customer journey by combining Analytics data with offline data from other systems such as Salesforce.

Come learn all about the essential pre-requisite to accomplishing this: ID mapping.

In this session you will learn what ID maps are, why you need them, and how to start setting them up today.

Our group leader, Sam Fonoimoana will lead this session. Sam has guided data centralization strategies for companies such as Ancestry.com and DOMO.