Fully Connect Journeys with Field-based and Graph-based Stitching

Sep 10, 2024, 8:00 – 9:00 PM (UTC)

Need to analyze how your clients interact across your channels, but the data resides in different data sources with different ids? Take advantage of stitching - one of the strengths of Customer Journey Analytics - to perform seamless cross-channel analysis.

To unlock this stitching superpower, learn from Adobe's Stephanie Burton, an Expert Solutions Consultant about:

- What is the difference between Identity Resolution and Identity Stitching?

- How does stitching work and what value does it unlock? 

- When to use field-based stitching or graph-based stitching?

- How to find your "Golden ID"?

- How do Partner IDs work into the mix?

Organizers

  • Luke Ahn

    Fidelity Investments

    Lead Organizer

  • Gretchen Muir

    KeyBank

    Lead Organizer

  • Sarah Owen

    KeyBank

    Lead Organizer

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