Join us for a special AEP + Deccan Adobe Analytics User Group Co-hosted Meetup! Our first-ever full-day community workshop bringing AEP, Analytics and AI together!

For the first time, the Adobe Experience Platform User Group and Deccan Adobe Analytics User Group are joining forces for a full day of learning, conversations, practical insights and community exchange.

This power-packed workshop is designed to bring together AEP practitioners, Analytics professionals, architects, consultants, developers, data specialists and digital experience leaders under one roof. We will explore how Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Analytics and AI are increasingly coming together to solve real-world customer experience and business challenges.

And yes, expect plenty of AI! From AI-powered insights and analytics to intelligent audiences, personalization and the evolving role of AI across the Experience Cloud, we will look beyond the buzzwords and discuss where AI is creating real possibilities for practitioners today.

More than a series of presentations, this is designed as a full-day community workshop, with practical sessions, real implementation experiences, use cases, discussions and lessons learnt directly from people working with these technologies every day.

What to Expect

👋 Two Communities. One Full Day. One Stage: Meet practitioners and leaders from both the AEP and Analytics communities. Connect with architects, analysts, developers, consultants, Adobe users and MarTech professionals working across data, journeys, measurement and customer experience.

🏗️ AEP, RTCDP & Journey Experiences: Dive into practical conversations around AEP architecture, customer data, identity, audiences, activation, Real-Time CDP, Adobe Journey Optimizer and the challenges that come with taking these capabilities from design to production.

📊 Analytics Beyond Dashboards: Explore Adobe Analytics and Customer Journey Analytics beyond reporting — from customer journey analysis and attribution to derived insights, audience discovery and turning data into meaningful business decisions.

🤖 A Lot of AI - With a Little Less Hype: Explore how AI is changing Analytics, AEP and customer experience. Discuss intelligent insights, AI-assisted analysis, personalization, decisioning, agentic possibilities and how the role of practitioners is evolving alongside these capabilities.

💡 Real-World Use Cases & Lessons Learnt: Hear what works, what does not, and what we discover only after implementation begins. Sessions will focus on practical experiences, challenges, approaches and takeaways that can be applied beyond the workshop.

💬 Community Conversations & Peer Exchange: Bring your questions, challenges and even your disagreements! Exchange ideas with fellow practitioners, learn how others are solving similar problems, and take the conversations beyond individual Adobe products.

Who Should Attend

🏗️ AEP Practitioners, Architects & Developers: Professionals designing and implementing Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer and customer data solutions.

📊 Analytics & CJA Practitioners: Analysts, implementation specialists and architects working with Adobe Analytics, Customer Journey Analytics, measurement, attribution and customer journey insights.

🤖 AI, Data & MarTech Professionals: Professionals exploring how AI, customer data, analytics and activation can work together to create smarter and more connected customer experiences.

🚀 Experience Cloud & Digital Experience Leaders: Adobe Experience Cloud users, consultants and leaders responsible for personalization, customer journey orchestration, data strategy, measurement and digital transformation.

One full day. Two communities. AEP, Analytics and a lot of AI.

Come ready to learn, share, challenge ideas, meet the community and take something practical back to your work.