Kickstart your day with inspiration, networking, and hands -on insights from the Adobe community! This User Group gathering is all about practical takeaways and the opportunity to connect with peers who face the same challenges (and celebrate the same wins) as you.

This edition focuses on one of the biggest conversations in the Adobe community right now: AI, MCP, copilots, and the future of marketing workflows.

Everyone is talking about AI agents and MCP, but what does it actually look like when you start using these technologies in your day-to-day work?

In this session, Summit Kumar, Tech Lead at Shell, will share how his team is using MCP to help stakeholders get answers and insights faster.

Whether you're just starting to explore MCP or already experimenting with AI in your analytics workflows, you'll leave with practical ideas you can take back to your own organisation.

Agenda

• 08.30 – 09.00: Breakfast & mingle
  Ease into the morning with coffee and croissants while catching up with familiar faces (and meeting new ones).

• 09.00 – 09.15: Quick name round & introductions
  Let's get to know who’s in the room.

• 09.15 – 10.00: Using MCP to Help Stakeholders Get Insights Faster
  with Summit Kumar

• 10.00 – 11.00: Open Discussion: What's Next?
  Let's talk AI agents, opportunities, concerns, and what the future could look like across Adobe Experience Platform.

• 11.00 – 12.00: Sandwiches & networking
  Wrap up with informal discussions over a light lunch.

👉 This morning isn't about sitting through presentations. It's about exchanging ideas with peers, seeing real-world examples, and leaving with practical insights you can put to work immediately.