Stockholm | Adobe User Group: MCP, AI & the Future of Customer Journey Analytics

Sep 9, 6:30 – 10:00 AM (UTC)

Kickstart your day with inspiration, networking, and hands-on insights from the Adobe community! This User Group is all about practical takeaways and the chance to meet peers who face the same challenges (and celebrate the same wins) as you.

This User Group is all about one of the biggest conversations in the Adobe community right now: AI, MCP, copilots, and the future of marketing workflows.

Everyone is talking about AI agents and MCP, but what does it actually mean for those of us working with Adobe every day?

On September 9th, we’re bringing the Stockholm Adobe community together to explore just that. We’ll look at where MCP and AI could change the way we work with analytics and Adobe technology, share practical examples, and open up the conversation to the room.

Whether you’re already experimenting or still wondering what all the MCP talk is about, come along, bring your questions and hear how others are thinking about it.

Agenda

  • 08.30 – 09.00: Breakfast & mingle
    Coffee, breakfast and a chance to catch up.

  • 09.00 – 09.15: Introductions
    A quick round to get to know who’s in the room.

  • 09.15 – 10.00: MCP, AI & the Future of Adobe Workflows
    A practical look at MCP, copilots, AI agents and what they could mean for the way we work with Adobe.

  • 10.00 – 11.00: Open Discussion: What’s Next?
    Let’s talk opportunities, concerns, experiments and where all of this could be heading.

  • 11.00 – 12.00: Sandwiches & networking
    Wrap up the morning over lunch and informal conversations.

👉 This morning isn’t about listening to presentations. It’s about engaging with peers, picking up practical tips, and leaving with actionable ideas you can apply right away.

More session details coming soon.

When

When

Wednesday, September 9, 2026
6:30 AM – 10:00 AM (UTC)

Host

  • Tomas Magnusson

    Accrease

    User Group Host

Organizers

  • Kasper Andersen

    Accrease

    Lead Organizer

  • Ian Daniels

    IMS LeapPoint

    Lead Organizer

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