Modern customer experiences depend on more than great content or great data alone. In this session, we'll explore how content, customer intelligence, and journey orchestration work together to create relevant, connected experiences across the customer lifecycle. We'll discuss common challenges organizations face when these disciplines operate in silos and how Adobe CX CoWorker is helping bridge the gap between content creation, audience insights, and journey activation. The discussion will conclude with a live demonstration of an end-to-end workflow that connects content, data, and journeys with CX CoWorker.

What you'll learn:

• Why content, data, and journeys are all critical to modern customer experiences

• Common barriers to delivering connected digital experiences

• How CX CoWorker can help orchestrate work across content and customer experience teams

• How to build a foundation for customer experience orchestration that scales across teams and channels