Explore how Adobe is helping organizations transform content operations with an AI-enabled Content Supply Chain. In this session, you'll learn how to assess your current level of maturity, understand the foundational capabilities required to scale content creation, and see how Adobe Experience Manager Assets, CX Coworker, Workfront, Firefly, and GenStudio work together to connect planning, creation, governance, activation, and optimization across the content lifecycle. You'll leave with a practical understanding of how to move from disconnected content processes to AI-assisted and agentic workflows.

Key takeaways

• Understand the AI Content Supply Chain framework and assess where your organization sits on the maturity model.

• Learn why ontology, governance, taxonomy, metadata, and business rules are the foundation for scalable AI-powered content operations.

• See how Adobe's content supply chain solutions work independently and together to support content planning, creation, governance, activation, and optimization.

• Explore a practical roadmap for evolving from manual processes to AI-assisted and agentic content workflows while maintaining brand control and compliance.