Lunch will be provided at 11:30 am, Session starts at noon

Adobe Event Forwarding is becoming an increasingly important part of modern Adobe Experience Platform implementations, but designing scalable and maintainable routing logic requires more than simply moving integrations server-side.

In this session, we'll share practical implementation tips and architectural considerations for Adobe Tags users looking to get the most out of Event Forwarding. We'll discuss how responsibilities are split across Adobe Tags, Web SDK, and Event Forwarding, and how that impacts data preparation, payload construction, and event routing.

Topics will include:

- Understanding the roles of Adobe Tags, Web SDK, and Event Forwarding
- Designing event routing using rules and conditional logic
- Best practices for payload construction and data preparation
- What data is available in Event Forwarding (arc.event.xdm and arc.event.data)
- Leveraging arc.event.xdm.eventType for scalable routing strategies
- Common implementation pitfalls, debugging tips, and real-world best practices

Attendees will leave with practical guidance and implementation patterns that can help them build cleaner, more scalable, and easier-to-maintain Event Forwarding solutions.