Marketo's Email Designer provides a modern approach to building, managing, personalizing, and scaling email experiences. But getting the most from it goes beyond simply learning how to use the editor. It requires understanding how its capabilities fit into your existing Marketo strategy, personalization approach, governance model, and day-to-day marketing operations.

In this Education Virtual MUG session, we'll go beyond a product walkthrough and explore how Marketo's Email Designer can be used to create scalable, consistent, and personalized email experiences.

You'll see a live demonstration of building an email from scratch, including how Brand Themes, Fragments, reusable components, and modern editing capabilities can help teams build emails more efficiently while maintaining brand consistency.

We'll also explore personalization within the Email Designer, including segmentation and dynamic content, tokens, and more advanced approaches such as Velocity scripting. We'll look at where each technique fits and how you can use them to deliver more relevant experiences without making your email programs unnecessarily complex.

Finally, we'll discuss practical migration strategies, common challenges, lessons learned, governance considerations, and best practices for teams transitioning from the classic email editor.

Whether you're planning your migration, already using the Email Designer, or looking to get more from its personalisation and reusable capabilities, this session will provide practical guidance you can apply to your own Marketo instance.

Agenda:

8:30 PM – 8:40 PM
Welcome, session overview & housekeeping

8:40 PM – 8:50 PM
Email Designer: Key Capabilities & What's Evolved

8:50 PM – 9:05 PM
Personalization in Email Designer
Segmentation, dynamic content, tokens & Velocity scripting

9:05 PM – 9:20 PM
Live Demo: Build & Personalize an Email from Scratch
Brand Themes, Fragments, reusable components & personalization

9:20 PM – 9:25 PM
Migration Strategy, Governance & Best Practices

9:25 PM – 9:30 PM
Q&A & Open Discussion

What You'll Learn

• Understand the key capabilities of Marketo's Email Designer

• Build scalable and reusable email experiences using Brand Themes and Fragments

• Explore personalization using segmentation, dynamic content, tokens, and Velocity scripting

• See an email built and personalized from scratch in a live Marketo demonstration

• Understand when to use different personalization approaches

• Develop a practical migration strategy from the classic email editor

• Apply governance and best practices to maintain consistency as adoption scales