We're back after a summer break for the next edition of the Foundational Marketo User Group!

What is the Foundational MUG?
The Foundational Marketo User Group is designed for marketers who are new to Marketo Engage and want a welcoming place to build confidence, grow their skills, and learn alongside peers on a similar journey. Through a series of hands-on sessions, we focus on the fundamentals that help members get value from Marketo faster, solve real world challenges, and prepare for Adobe Marketo Engage Professional certification. Most importantly, it's a community where practitioners can ask questions, share experiences, and support one another as they grow their expertise.

Featured speakers:
Sant Singh Rathaur - Marketing Technology Manager at Navitas
Victoria Jabbar-Bey - Senior Manager, Marketing Operations at Okta

Session 4:
This session will focus on how to Promote a Special Offer in Marketo Engage. We'll discuss the importance of:

• Personalization

• Segmentation

• How to implement dynamic content

• How to create different 'offers' for different audiences

• Measuring the offer impact on engagement with a focus on conversion metrics

Reminder:
Each session will build upon what we've covered in previous sessions. Be sure to complete the homework from Session 3 to make sure you're fully prepared for the Promote a Special Offer topics that we will be covering in this session. We will also be awarding a few attendees a free Adobe Certification voucher for those who are the most engaged throughout the six sessions we are hosting during 2026. This session will be recorded and posted on Experience League and YouTube for on demand viewing if you're unable to attend live.