You've sent emails and run campaigns. Now it's time to keep the conversation going. In this session, we'll show you how nurture supports the buyer journey and how to build an Engagement Program that delivers the right content at the right pace, without a lot of manual work.

What you'll learn

• What lead nurturing is and how it supports the buyer journey

• How Engagement Programs are structured: streams, cadence, and content flow

• How to set entry and exit rules so the right people get the right messages

• How to pause, resume, and remove people from a nurture

• The basics of measuring engagement over time

Meet your speakers

AJ Navarro | Marketing Operations Manager, Sprout Social

Nikki Kriss | Senior Manager of Growth Marketing, PrePass

Who this is session for?

New Marketo Engage users who want to move beyond one-off sends and build their first nurture. If you've joined earlier sessions, this builds right on top of them. If you're just joining us, you're still welcome, and the earlier sessions are a great place to catch up and can be reviewed here: https://experienceleague.adobe.com/en/events#f-el_event_series=Foundations%20of%20Marketo%20Engage