Jessi White, Vice President of MOPS at Korn Ferry, will do a Test Run of her upcoming OpStars presentation. If you're not familiar with LeanData it is a Lead Routing/Data Matching tool that integrates with SFDC. OpsStars is their annual conference, this year on Oct 5-6, at the InterContinental San Francisco.

Jessi's Topic: Under the Hood: Building a Faster Speed-to-Lead Engine

• Speed to lead doesn't improve overnight. It evolves through deliberate operational decisions, cross-functional alignment, and continuous optimization.
  
  Over the past five years, Korn Ferry reduced their speed to lead from more than 30 minutes to just 5. The journey wasn't driven by a single technology or process change. It was built through incremental improvements, including standardizing lead management, strengthening Marketing and Sales alignment, modernizing routing, and leveraging automation to remove friction at every step.
  
  In this session, we'll go under the hood of that transformation. You'll learn how we prioritized improvements, the technical and operational decisions that made the biggest impact, and the lessons we learned along the way. We'll also share what's next, including how we're evaluating AI-powered lead qualification and conversational engagement to improve lead quality while maintaining our five-minute speed-to-lead target.
  
  Whether you're just beginning your optimization journey or looking for the next opportunity to evolve your lead management strategy, you'll leave with practical ideas you can apply in your own organization.

As always, we will also discuss any new Adobe Features &/or Troubleshooting issues our MUG members have - feel free to bring a question to the group!