Bites, Bytes & AI Agents: Modernizing Your Marketing Stack

Nov 20, 6:30 – 8:30 AM (UTC)

Hey SG MUG Community!

Can you believe we’re already wrapping up our final meetup for 2026? Looking back at this year, we’re so grateful for the incredible community we’ve built together. We thrive because our members and speakers are always so generous with their knowledge, time, and real-world experiences, and this year-end session is a true reflection of that spirit.

We’re running this session in a hybrid format, so whether you join us in person at the Adobe office or tune in online, we’ve got a fantastic lineup to close out the year!

Local MOPs expert Hafiz will be taking the stage to show us how to eliminate manual CSV headaches with automated list ingestion. On top of that, we’re super excited to share that Josh Arrington is flying all the way in from Thailand just to present for our community! He’s going to give us an insider look at how to build autonomous enterprise AI agents using Copilot Studio and the Marketo MCP.

Whether you're looking to streamline your daily lead routing or curious about how real agentic workflows are being deployed today, this afternoon is packed with practical value you can take back to your team.

For those joining us in person, come grab some delicious refreshments, connect with your fellow MUG members, and help us celebrate another fantastic year of learning and growing together. We’d love to see you there!


Sessions & Speakers

Session 1: Accelerating Speed to Lead with Automated Marketo List Imports

  • Speaker: Hafiz

  • The Challenge: Manual CSV uploads create operational lag, delaying sales follow-up and muddying campaign tracking.

  • The Approach: An automated ingestion pipeline that cleans, validates, and routes leads into Marketo instantly.

  • Expected Impact: Drastically improved speed to lead, airtight attribution, reduced manual mapping errors, and immediate sales-readiness for high-intent prospects.

Session 2: Who’s Actually Making AI Agents Work? Let’s Build Real Autonomous Workflows Today

  • Speaker: Josh Arrington (Visiting from Thailand)

  • Description: Everyone is talking about AI agents these days, but who is actually making them work? Moving beyond basic ChatGPT prompts requires treating AI as an active decision maker equipped with tools, corporate knowledge, and strict operational boundaries. In this session, Josh breaks down how to build an autonomous enterprise agent using Microsoft Copilot Studio and the Marketo MCP. You’ll learn how to separate workflow muscle from AI reasoning, ground decisions dynamically against real business documents, and safely automate multi-step qualification and platform actions. No grand promises or futuristic theory—just the exact patterns, guardrails, and architectures you need to deploy real agentic automation today.

Why You Should Join Us

  • In-Person Regional Guest: A rare opportunity to learn from and ask questions directly to Josh while he’s visiting Singapore.

  • Battle-Tested Workflows: Learn practical architectures for automated list imports and agentic AI setups that you can implement yourself.

  • Flexible Attendance: Join us at the Adobe office for hosted refreshments and face-to-face networking, or stream comfortably from anywhere online!

RSVP Today

Please select In-Person or Virtual Ticket when registering so we can manage venue access/catering and send over the webinar details. Looking forward to seeing everyone on the 20th!

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Speakers

  • Abdul Hafiz

    Twilio

    Senior Marketing Operations Manager, APJ

  • Joshua Arrington

    Kapturall

    Partner, CMTO

Agenda

6:15 AMDoors Open, Refreshments & In-Person Networking (Livestream Opens at 2:40 PM)
6:45 AMSession 1: Accelerating Speed to Lead with Automated Marketo List Imports
7:15 AMRefreshment & Networking Break
7:30 AMSession 2: Who’s Actually Making AI Agents Work? Building Real Autonomous Workflows
8:15 AMOpen Q&A (In-Person & Virtual) & Wrap-Up

Host

  • Marc Goh

    Design Prodigy

    Founder

Organizers

  • Yuan Wen Feng

    Design Prodigy

    Lead Organizer

  • Thinh Nguyen

    Design Prodigy

    Lead Organizer

  • Melina Chan

    Design Prodigy

    Head of Marketing Automation, South East Asia

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