Join us for a deep dive into the migration of Marketo users to the Adobe Identity Management System (IMS). This session will guide you through the migration process, from preparation to execution, focusing on the benefits, key steps, and how to ensure your team is ready. Adobe experts will provide insights into the changes you can expect and share practical tips for a smooth transition.

If your organization is preparing for or undergoing the migration to Adobe IMS, this session is essential. Learn about the customer benefits, how to address common questions and concerns, and what steps to take before, during, and after the migration. Adobe Marketo Engage Champion will answer your questions and provide actionable advice to help your team navigate this transition successfully.

Agenda

1. Introduction to IMS Migration
2. Benefits for Migrating Marketo Users to Adobe Identities
3. Questions and Concerns Before Beginning the Migration
4. Steps of the Migration Process
5. How to Prepare Your Colleagues for Marketo User Migration
6. Post-Migration: What Are the Main Changes?
7. Helpful Resources

Target Audience

• Marketo Engage administrators and IT teams
• Marketing and sales ops teams preparing for the migration to Adobe IMS