With years of experience designing and optimizing scalable campaigns, workflows, and data-driven strategies, Lucas combines deep technical knowledge of Marketo with a forward-thinking approach to integrating AI solutions. In this session, we'll start with examples on how AI can already help MOPs  professionals in their day to day, and them move on to more complex applications and present a framework on how they can prepare their systems, team and business to implement AI deeper on their processes. Lucas will walk you through how to get the benefits from AI, including:

- Addressing any ethical concern

- Providing examples on how you can use AI in your daily routine

- Explaining how you can infuse AI into your processes and get exponential value