There’s a lot of content in the Marketo community related to nurture strategy and building nurture programs, but how do we configure audiences to enter into those nurtures? Join 5x Marketo Champion, Amand Thomas, to get a step by step guide to building a traffic director to segment your database for nurture. In this session you will learn:

- How to build a centralized program that controls audience flow into segments

- Various ways to manage segmentation entry and exit

- How to leverage those segments and segmentation changes in your nurture programs