Marketo's native Campaign Member sync with Salesforce can be frustratingly inaccurate and slow due to delays and backlogs, especially with larger organizations like S&P Global’s Market Intelligence division (MI). This leads to outdated data, wasted resources, and a drain on teams for troubleshooting. 

Informatica Connector App for Marketo solved this problem for MI by providing a seamless and reliable integration that ensures real-time data synchronization with enhanced error logging. This translates to better campaign decision-making, improved efficiency, and reduced team manual burden, allowing MI to unleash the full potential of their marketing efforts.