As higher education institutions grow, so does the complexity of managing multiple programs, schools, campuses, and marketing teams within a single Marketo instance.

In this session, we'll unpack the fundamentals of Workspaces and Partitions, examine common architecture patterns used in education, and discuss how to design a structure that scales with your organisation.

What we'll cover:

• Understanding the difference between Workspaces and Partitions

• How they work together to support governance and team autonomy

• Common higher education implementation patterns

• Designing a multi-workspace strategy for schools, departments, and business units

• Duplicate vs. non-duplicate record strategies

• Managing business-unit ownership while maintaining a single student record

• The role of the Default Workspace in a multi-workspace Marketo instance

• Governance best practices and common pitfalls

You'll learn when duplicate records may be appropriate, how to manage business-unit ownership without duplicates, and how to leverage the Default Workspace effectively in a multi-workspace environment.

Whether you're evaluating your current setup or planning for future growth, you'll leave with practical guidance for building a scalable and well-governed Marketo architecture.