Understanding custom objects can be complex. Custom objects allow for the creation of a one-to-many relationship between your Marketo records and the custom object records.

John Grundy, Manager, Marketing Platforms Services & Solutions at Accenture Interactive, Netherlands and Marketo Engage Champion, will walk us through an introduction to custom objects during our next European Virtual MUG.

Introduction to custom objects:

• What is a custom object?
• Scenarios for use
• How to use custom object data in campaigns
• General ‘good to know’ tips