Budget season is here. Learn how to pull the right numbers from Marketo, shape a clear business case to move licence tiers, and prove ROI. Leave with a reporting checklist and a budget case you can use today. Plus, see a live demo of Marketo's new Email Designer and Interactive Webinars’ AI blog generation.

Agenda at a Glance

• Welcome & Objectives

• Reporting for Budget Season

  • Prove Marketo impact: what worked? what didn’t?

  • Frame your upgrade case (Select → Prime → Ultimate): what they offer and what you could gain.

  • Real-world insights into the budget planning cycle.

• Feature Spotlight + Demo

  • What to make of the Marketo's New Email Designer?
    Katja Keesom, 3x Marketo Champion | Champion of the Year 2024-25 | Marketo Certified Solutions Architect

  • Interactive Webinars: AI blog auto-generation now available—turn your webinar into an exec update, in seconds.

• Wrap up & other community events

What you’ll take away

✅ Build your 2026 Marketo budget asks with confidence
✅ A clear, simple upgrade case tied to outcomes
✅Understand the new Email Designer hype
✅ From Marketo interactive webinar to blog instantly, powered by AI

Join the Marketo user group community on 2nd October 2025 and get practical insights, feature enhancements, and tools you can put to work as you plan your 2026 budget.