Welcome to part 4 of our 5 part series of the Foundations of Marketo Engage.

In this session we will focus on Scoring.

We have two incredible speakers for this session:
Chris Kelley - Director of Marketing Automation; Qualified Digital
Jeremy Evans - Senior Adoption Specialist; Adobe

We'll focus on these five topics during this session:

• Scoring Strategies: Learn how to align scoring models with your buyer journey and marketing goals.

• Types of Scoring: Understand the difference between behavioral, demographic, and account-based scoring—and when to use each.

• Real-World Examples: See how organizations use scoring to qualify leads, trigger campaigns, and route prospects to sales.

• Interesting Moments: Discover how to capture and act on key engagement signals that matter most.

• Best Practices: Get actionable tips for setting up, maintaining, and optimizing your scoring programs.

We will post the recording and slides after the session is completed.