Target Audience:
New Marketo users who are comfortable building a basic email and ready to start targeting, testing, and structuring more intentional campaigns.

In this session, you’ll take what you’ve learned so far and apply it to a real use case: launching a product announcement. This builds on Core Concepts I by introducing more practical ways to use automation, targeting, and testing in your programs.

What we’ll cover:

• Product announcements in Marketo
  One-time sends vs. repeatable campaign setups

• Campaign program setup
  Channels, statuses, and keeping programs organized

• Targeting with Smart Lists
  Using filters vs. manual lists and avoiding over-targeting

• Intro to A/B testing
  What to test as a beginner (and what to skip for now)

• Success metrics
  Opens vs. clicks and how to think about performance

Hands-on homework (optional):
Clone your newsletter program, turn it into a product announcement, run a simple subject line A/B test, and review which version performs better.