Whether you’re just getting started with Marketo or your existing instance could use some help, these tips will put you on the path for operational success.

Provide your team the education they need when they need it.

Set the groundwork for an organized workspace with folder structure and naming conventions.

Create your campaign standards with Program Templates.

Ensure the quality of your campaigns inside and outside of Marketo.

Make sure everyone is on the same page for consistency and on-going success