When you need that extra point to get you across the finish line, product interest scoring comes through with a detailed way of analyzing your prospects and their level of interest overall, and with each product. In this session, we will cover the ins and outs of how to set up product interest scoring. Then, we’ll dive deep into the use cases for marketing such as more personalized nurture journeys and suggested content, and use cases for sales such as more tailored sales pitches and notifications about current customers.