Beyond Compliance: How Email Accessibility Boosts Engagement, Conversions, and Brand Trust

Mar 28, 2025, 7:00 – 8:00 PM (UTC)

Struggling with declining email engagement? Your accessibility gaps might be the hidden culprit.

For Marketo users in Demand Gen and Marketing Ops, accessibility isn’t just about compliance—it’s about maximizing reach, engagement, and pipeline impact. If your emails aren’t designed with accessibility in mind, you’re missing out on valuable conversions and creating friction in the customer journey.

Why This Matters for Marketo Demand Gen & Ops Teams:

✅ Increase email engagement & conversions – Ensure every subscriber can interact with your emails

✅ Optimize your Marketo campaigns – Actionable best practices that fit seamlessly into your existing setup

✅ Avoid accessibility pitfalls – Uncover common mistakes that could be costing you leads

✅ Strengthen brand trust – Build an inclusive experience that reflects your brand’s values

✅ Drive pipeline impact – Make accessibility a demand gen growth strategy, not just a compliance check


Your email programs drive revenue—make sure they’re optimized for everyone. Register now to learn how accessibility can help your team deliver better results in Marketo!

Summary for event:

✅ Beyond Compliance – Accessibility isn’t just a legal requirement; it’s a key driver of engagement, conversions, and brand trust.

✅ Unlock Higher ROI – Learn how accessibility best practices in Marketo can improve deliverability, increase email engagement, and maximize campaign performance.

✅ Enhance User Experience – Discover simple yet powerful techniques to make your emails more readable, navigable, and actionable for every subscriber.

✅ Stay Ahead of the Curve – With 99% of emails failing accessibility standards, this session will help you avoid costly mistakes and stand out from competitors.

✅ Expert Insights from Prash & Kim – Gain practical, Marketo-specific strategies from industry leaders who know how to make accessibility work for your business.

When

When

Friday, March 28, 2025
7:00 PM – 8:00 PM (UTC)

Agenda

7:00 PMWelcome & Introduction
7:05 PMThe Hidden Cost of Inaccessible Emails
7:15 PMThe Business Case for Accessibility in Demand Gen & Marketing Ops
7:30 PMEmail Accessibility Best Practices for Marketo Users
7:45 PMLive Q&A & Final Takeaways

Organizers

  • Madhu Gulati

    ShowMeLeads, Inc.

    Lead Organizer

  • Prash Shenoy

    Marrina Decisions

    Lead Organizer

Contact Us