Agenda

1. (In-person only) Arrival/networking - 3:30PM

2. (Online event starts) Welcome and housekeeping - 4:00PM 

The latest news from your MUG leaders, plus, introducing our newest MUG leader Minna!

Speakers: Helen Clark, Cecilia Ho, Minna Pacanowski

2. The Smartest Unsubscribe: A Preference Centre That Knows What to Show - 4:10PM

Have you ever clicked on an unsubscribe link, landed on a massive preference center with 20+ options, and thought, “I’ll just unsubscribe from everything”? You’re not alone - and that’s exactly the problem I set out to solve. In this session, I’ll walk you through how I built a dynamic, tokenised unsubscribe experience in Marketo using MyTokens, Marketo Landing Pages, dynamic content, segmentations, and Marketo Forms. The result? A smarter preference page that knows which email a user came from, making opt-outs easier while reducing global unsubscribes and keeping things simple for marketing ops.

Speaker: Santi Munia, Senior Marketing Technology Consultant, Bluprintx

3. Exciting announcements from Adobe Summit - 4:30PM

Speaker: Amy James, Snr Product Marketing Manager, Adobe