Agenda

1. (In-person only) Arrival/networking - 3:30PM

2. (Online event starts) Welcome and housekeeping - 4:00PM

Speakers: Cecilia Ho, Minna Pacanowski

3. Unlocking the Power of AI with Adobe - 4:10PM

Sreekanth Reddy, Principal Product Manager, shares everything you need to know about AI in Marketo. See how marketers embrace AI to adopt more sophisticated strategies while saving time and getting better results in return.

Speaker: Sreekanth Reddy, Principal Product Manager, Adobe

4. The Future of Marketing Automation with AI and Adobe Marketo Engage - 4:30PM

Adobe Marketo Engage has been a staple in the marketing automation world for over a decade and in that time, it’s become a core part of marketing operations in thousands of organisations. But for many teams, their use of Marketo still centres on the basics: sending emails, scoring leads and reporting on opens and clicks.

Let’s explore how modern teams are pushing the boundaries of what’s possible with Marketo and marketing automation as a whole. We’ll look at real use cases and strategic shifts that show how Marketo can (and should) evolve as your marketing maturity grows.

Speaker: Tom Goodwin, Global Director of Marketing Automatio, Bluprintx