Agenda

1. (In-person only) Arrival/networking - 3:15PM

2. (Online & in person event starts) Welcome and housekeeping - 3:30PM

Speakers: Cecilia Ho, Minna Pacanowski, Harrison Jennings

2. Marketo Model Context Protocol & API Foundations - 3:40PM

Jay Jiang, MarTech Solutions Architect, is data nerd, MarTech junkie, and automation wizard, will deep dive into AI and Marketo, with a focus on Model Context Protocol (MCP) integrations and API frameworks.

Speaker: Jay Jiang, MarTech Solutions Architect

3. A/B Testing & Experimental Design in Marketo - 4:10PM

V Holmes, marketing automation expert and Marketo legend, will walk you through creative approaches to A/B testing in Marketo using only the tools inside the box, and share several real-world scenarios for thinking differently about A/B testing, and executing creatively.

Speaker: V Holmes, Director & Principal Consultant, V Holmes Consulting

4. Online Event Wrap Up - 4:40PM

Speakers: Cecilia Ho, Minna Pacanowski, Harrison Jennings

5. In-person Event Wrap Up - 5:00PM

Whether you join in person or online, connect with fellow Marketo users, share insights, and get inspired.