Working smarter in Marketo

Jul 25, 2024, 4:00 – 7:00 AM (UTC)

Join us for an exciting hybrid Marketo User Group event, bringing together the Marketo communities of Sydney, Melbourne, Brisbane, and New Zealand! Whether you’re attending in person or online, this is a fantastic opportunity to connect, learn, and share insights with fellow Marketo enthusiasts.

Discover practical tips and tricks for streamlining your Marketo programs from end to end. Whether you're new to Marketo or looking to enhance your existing processes, our expert speakers will provide insights and strategies you can implement right away.

Interactive webinar - Presented by Jess Clement
Learn how to create, promote, and host live and interactive webinar sessions from right within Marketo. Interactive tools like polling, surveys, chat, and Q&A help engage attendees and collect more than just registration and attendance.

Tips for building programs and automation - Presented by Cecilia and Jay
Our Melbourne MUG leaders bring you their best tips working with every type of program.

Intro to QA - Presented by Brittney Kenward & Jasmine Deo
Discover how quality assurance minimises risks, streamlines workflows, and boosts stakeholder confidence through effective processes, key roles, and best practices.

The Jenga of Marketo Reporting - Presented by Veronica and Holly - Marketo Certified Architects, longtime friends, data nerds, and people who attempt the make a living mastering Marketing Automation. 
When it comes to Marketo reporting, miss some steps, pull on the wrong things, and your whole Jenga stack falls down. Gaps in reports usually indicate gaps in recording the fundamental data you need. V and Holly will walk through the key data and describe the foundations of reporting, literally from the ground up.

When

When

Thursday, July 25, 2024
4:00 AM – 7:00 AM (UTC)

Agenda

Networking and Registration
Introduction and Housekeeping
Redesigned Email Designer & Marketo Engage Roadmap
Briefing process
Tips for building programs and automation
Break
Intro to QA in Marketing Automation
The Jenga of Marketo Reporting

Organizers

  • Cecilia Ho

    V.I.

    Lead Organizer

  • Harrison Jennings

    Evercommerce

    Lead Organizer

  • Minna Pacanowski

    Credera

    Lead Organizer

Contact Us