Adobe Marketo User Group

We welcome all Dutch and international Marketo Users for the 2025 kick-off at Adobe in Amsterdam. This is an in-person event and all sessions will be in English, but feel free to network in your own language during the drinks and bites.

Agenda

16.00 - 16.30 Walk-in
16.30 - 16.50 Welcome and round of introduction
16.50 - 17.30 Presentations by Katja Keesom, Marketo Champion, and Quintijn Meeussen, Adobe Solutions Consultant
17.30 - 19.00 Networking, drinks and bites

Presentations:

Unlocking the Future: What's on Marketo's roadmap

Quintijn Meeussen, Solutions Consultant Customer Journey Management at Adobe

A sneak peek into which developments drive innovation in Marketo's product development.

Unlocking the Future: Mastering Adobe Marketo's New Email Editor

Katja Keesom, Principal B2B Marketing Automation Consultant at Chapman Bright, Marketo Champion and Adobe Customer Advisory Board member

The new Adobe Marketo Email Editor is here, and it's packed with features designed to revolutionise your email marketing campaigns. Get ready to explore the latest advancements and see how they can elevate your marketing efforts.

Rather than just listing features, Katja will provide a comprehensive overview of the key highlights and practical applications:

• Drag-and-Drop Interface: Effortlessly add and arrange components like images, text, buttons, and HTML with a simple drag-and-drop functionality.
• Generative AI Integration: Utilise Adobe's proprietary AI model, FireFly, to generate email content and images, helping you overcome writer's block and create variations based on your needs.
• Personalization with Tokens: Deliver personalised experiences at scale by using tokens to tailor content to individual recipients.
• Preview and Testing: Easily switch between desktop and mobile views to see how your email will render on different devices, ensuring a seamless experience for all recipients.