Adobe Summit is the digital experience of the year! If you can't make it to Vegas, don't worry, we are bringing Summit to Amsterdam. We'll line up speakers with various backgrounds to present a recap of all relevant Marketo announcements and they can answer all your questions on what happened in Vegas.

Agenda for Wednesday April 9

16.00-16.30h Walk-in

16.30-18.00h Adobe Summit Recap and Marketo Roadmap announcements by Arjen Segers, John Grundy and Katja Keesom

18.00-19.00h Drinks and bites, networking

Marketo roadmap announcements

Some of the key topics on the Marketo Roadmap that we'll cover:

Data and Insights

• Rebuilt Salesforce CRM Sync (faster, bigger capacity) including a sync dashboard
• New advanced reports called BI Analytics, easily exportable
• Admin tools: locked picklists on field level, global tokens

Journey Canvas

• Smart campaign flow steps visualization: drag and drop steps into workflows, with AI builder

Content & Collaboration

• Upload an image to get an HTML email template
• Approval workflows: route approval and commenting on emails by other stakeholders
• Improvements to integrated webinars, the new email designer and dynamic chat
• Integrations with AEM, GenStudio, Litmus, SpamAssassin for assets and email deliverability, with Microsoft 365 Copilot on the later roadmap.

Please note:

• This is an in-person (only) event, please only register if you can join the session in Amsterdam.
• Adobe Offices are currently moving, so we'll gather at the Amsterdam Zuidas Van der Valk Hotel.
• We have a limited capacity for this session and therefore, registrants with a previous no-show will be waitlisted until one week before the event.
• And, as usual, if your plans change after registering, please update your RSVP at latest on April 4th, so we don't order too much food and drinks.