In an era of tighter budgets and rising expectations, CMOs are under pressure to do more with less.

Join Guy Yalif, Chief Evangelist at Webflow, to explore how today's marketing leaders are turning AI and personalization into competitive advantages. Cong Liu, Senior Growth Marketing Manager at Samsara, a Webflow+Adobe customer, will be joining the session to share practical use cases in personalization techniques.

In this session, you will learn how to:

• Activate Marketo data across digital channels with actionable strategies

• Craft relevant, personalized experiences by segment and funnel stage

• Leverage AI agents for campaign execution and customer insights

This session is designed for senior marketers, campaign managers, and demand generation leaders who want to stay ahead of evolving expectations.

Join us to discover how modern CMOs and marketing technologists are aligning brand and performance to thrive in today’s marketing landscape.