New leads enter your Marketo instance every day, but are they enriched, normalized, stamped, sourced, and routed correctly BEFORE they're synced to your CRM? We're getting down and dirty with strategies to architect your Marketo Initial Processing for scale and speed.

• The business value of centralizing your original processing operational programs
• How to architect intelligently and at scale
• Build strategies that align with your preference and instance structure
• How to know if it's working, and what to fix if it's not