How to use Marketo Performance Insights (MPI)

Aug 17, 2023, 2:00 – 3:00 PM (UTC)

Did you know that all Marketo Instances come with an MPI module and pre-configured reports, free to use? 

Marketo Performance Insights is a visual dashboard where marketers can explore the performance of marketing programs, impact and ROI - without the complexity. In this session, Michael Knudsen, will be giving us a live tour of Marketo Performance Insight and share what you need to set it up. Michael will answer questions like:


  • What is the benefit of using MPI?
  • What you need to get up and running
  • Which channels can I get into MPI?
  • Attribution models in MPI
  • Working with costs
  • Exporting and sharing reports


You will leave this session with smart insights that will help you make better marketing decisions. We will save time for Q&A at the end of the session. 

Join us!

Here is a link to the MPI deapdive that was mentioned in the session:

"Rachel Miller

Marketo Certified Expert - Shift Paradigm

In-depth demo of Marketo Performance Insights"

https://www.youtube.com/watch?v=o_xymBdBnpU

Organizers

  • Nick Deboo

    Trimble

    Lead Organizer

  • Michael Knudsen

    Marketo/Adobe

    Lead Organizer

  • Mathias Jonsson

    Exelement Ab

    CEO/President

  • Calle Lindahl

    Exelement

    Consultant/Agency

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