Your Marketo Engage instance is now equipped with a chatbot! What does this mean for your marketing team? In this session, we’ll dig into one of Marketo’s newest features, Dynamic Chat, as we cover:

• Should you switch? Comparing Dynamic Chat with other chatbot tools you might already have.
• How to set up Dynamic Chat dialogues and corresponding Marketo programs.

• Equipping your sales team to get the most out of Dynamic Chat.

• Reporting on chat performance.