What Can an ABM Strategy and Demandbase Bring to Your Revenue?

Join the next Marketo User Group (MUG) virtual roundtable on Thursday, January 16th, 2025, at 5:30 PM CET, as we explore the transformative potential of Account-Based Marketing (ABM) strategies.

This event is a unique opportunity to understand the benefits of ABM, why it’s gaining traction globally, and how to implement it strategically in your organization. ABM is still emerging in France, and this session will demystify the approach, offering actionable insights to help you get started.

We’re thrilled to welcome Brittany Wolfe, Director of Brand and Growth and Inga Keizare, Performance Marketing Lead at Lokalise, a US company experienced in ABM.

They will share

• why Lokalise adopted an ABM strategy,
• the mindset shift from cost-per-lead to cost-per-account,
• and how they measure success using DemandBase.

Inga and Brittany will also dive into the impact on budget allocation, including changes in ad spend and cost efficiency, and lessons learned along the way.

In the second part of the event, Paul Gibson, SVP International at Demandbase will showcase how their platform empowers ABM strategies with live demos and practical insights.

This webinar will be held in English

Any specific question you want to be answered by Brittany, Inga or Paul?

Feel free to ask them in this Google Spreadsheet beforehand.