Join tenured attribution expert, Adam Berlin (GNW Consulting) and with hosts Mikey Chavez and Akande Davis as they walk through tips, tricks, and overall best practices to optimize your online channel tracking.

The topics covered in this Marketo User Group will include:

• Navigating a UTM Strategy or a lack thereof.

• Custom tracking for anything!

• Advanced Logic: “AND” & “OR” (when/how to use both)

• Do's, Don'ts and Gotchas of online tracking.