0 to HERO: GEO Success in the Age of AI

Sep 11, 2025, 9:30 – 11:00 PM (UTC)

You should already be owning how your brand shows up on search, but are you even in the conversation when it comes to your brand and AI chatbots? 

What if Chat GPT is selling your company’s services short or not even suggesting you as a solution? 😱 

Join us on September 11th at the Pattern office in Lehi for a timely discussion on how Search Engine Optimization is transforming into Generative Engine Optimization. Hear from Mike Schmutz, founder of DataXGrowth, on how to treat bots as users of your site and his HERO approach - Holistic Engine Revenue Optimization. Snacks, jokes, and a collaborative atmosphere are included.

See you there!

When

When

Thursday, September 11, 2025
9:30 PM – 11:00 PM (UTC)

Organizers

  • Max Garrett

    WGU

    Lead Organizer

  • Thomas Heile

    Pattern

    Lead Organizer

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