Intent data can be confusing. What the heck does "intent" even mean? Are we talking about people or accounts? Who cares about intent?

Intent has a place, and can add value with the right use case. In this session we'll discuss:

- What is Intent?
- Person vs. Account Intent
- Use Cases and Examples
- The Intent Vendor Landscape

We all want to get the most value from our spend and intent platforms aren't cheap. Join us to learn more about how to plan for success as you assess the intent landscape.