Exploring the Future of Marketo Engage: AI and Beyond

May 15, 6:00 – 8:00 AM (UTC)

Join your fellow Marketo practitioners for an afternoon of product updates, insider perspectives from Adobe, and the kind of real‑talk you only get from people who live and breathe the platform.

The Singapore Marketo User Group is back for Q2!

Whether you’re deep in Smart Campaigns, exploring agents and AI capabilities, or just getting started with the new Email Designer, this session is designed to meet you where you are.

We’ve got two sessions lined up:

🔹 Marketo Roadmap Deep‑Dive: From Automation to Orchestration

A practitioner’s walkthrough of the latest roadmap insights from Adobe Summit, led by Marketo Champion Melina Chan. We’ll unpack what orchestration‑first Marketing Ops means in practice — from agent‑driven workflows to how teams should start thinking about redesigning campaigns, data touchpoints, and governance.

🔹 Operationalizing Unified Customer Journey Analytics and Buying‑Group Orchestration

Delivered by Srikanth PS from Adobe, this session dives into how these innovations come together — and what they unlock for day‑to‑day Marketing Ops teams.


Why Attend?

Get Inspired

See how AI‑powered agents and orchestration concepts translate into real‑world Marketo use cases.

Learn What’s Next

Understand where Marketo is heading — beyond rules‑based automation — and how to prepare your team and workflows.

Hear It Straight from Adobe

Gain firsthand insights from Adobe on AI, agents, and MCP capabilities shaping the roadmap.

Connect with the Community

Exchange ideas, challenges, and lessons learned with fellow Marketo users in Singapore.

Whether you’re planning your next build or rethinking how Marketing Ops should operate in an AI‑first world, this is a session you won’t want to miss.
PS: Melina has Summit SWAG that you don't wanna miss 😉

Agenda

Networking and Registration
Housekeeping & Ice Breaker
Marketo Engage Roadmap Update: What's Here & What's Coming (Melina Chan)
Operationalizing Unified Customer Journey Analytics and Buying‑Group Orchestration
Wrap up & Next Steps
Optional: Coffee / Drinks & Community Networking

Organizers

  • Yuan Wen Feng

    Design Prodigy

    Lead Organizer

  • Thinh Nguyen

    Design Prodigy

    Lead Organizer

  • Melina Chan

    IDP Education Ltd

    Head of Marketing Automation, South East Asia

Contact Us