Personalisation - Making your marketing more human

Mar 11, 2020, 4:30 – 6:30 AM (UTC)

Have you tried personalisation in Marketo? 

Learn what it takes to personalise a campaign within Marketo and make your marketing feel more human.

From tokens to email scripting, come and hear Alex Munro from expert360 share is secrets to personalisation in Marketo.

The terms 'personalisation' & '1-to-1' get thrown around a lot in marketing, and when we're applying them in martech platforms they are often limited to more traditional (and far simpler) segmentation, targeting & positioning approaches. Come see what personalisation can be in Marketo and how to progressively apply different approaches and features to make our marketing feel more human.

You can check out the recording of the event here and check Hoosh's videos, Free Training Course, MOPs Madness Content Series and Marketo Tip of the Day

Agenda

Registration and Networking
Introduction
Let’s hear from our sponsor
Personalisation - Making your marketing more human
Q&A session - Open discussion tables
Networking

Organizers

  • Greg Beazley

    Employment Hero

    Lead Organizer

  • Pierre Flovie

    Optus

    Lead Organizer

  • Ashley Liu

    Seequent

    Lead Organizer

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