We are back with an in-person MUG this November. Get details of the latest release from the Adobe team, including a deep dive into self-service flow and how to use it. Leaving the best for last - get an insight on Marketo Engage's Revenue Cycle Model and align it with your strategy.

Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be going through the Marketo October 2022 latest release and going in-depth on the new Marketo self-service flow.

Holly Adkins has 8 years of experience working in Marketing Ops and Automation for a wide variety of clients and will be presenting on Revenue Cycle Model (RCM).

Marketo has amazing capabilities when it comes to assessing, measuring and automating your key communication in your customer journey in Marketo through the Revenue Cycle Model (RCM) and its corresponding reports. However, a lot of companies either miss out on using this to their advantage, or to its full capabilities. We’ll be looking at:

• The ins and outs for building an effective RCM
  
• What to do to continuously leverage its capabilities year in and out
  
• And how to review your existing RCM to ensure it’s aligned with your strategy