Topic 1: Marketo Product Roadmap & Beta Preview of the New Email Builder

Speaker: Tarun Arora, Group Product Manager, Adobe

Tarun joined Adobe in 2021 as a Group Product Manager for Marketo Engage. With over 13 years of product management experience across startups and Fortune 500 companies, Tarun’s focus is on delivering exceptional user experiences and developing tools that help businesses leverage Marketo Engage seamlessly. Over the past year, Tarun has been instrumental in bringing Adobe Journey Optimizer B2B Edition from concept to launch. He currently leads multiple initiatives that help marketers drive engagement across both inbound and outbound channels, including email, webinars, landing pages, and more.

What to Expect:

• An overview of new features and enhancements coming to Marketo
• A live demo of the beta version of the new Email Builder
• Product roadmap highlights and future innovations

Topic 2: Email Audience of One, at Scale

Speaker: Jo Pitts, Senior Marketing Technologist

Jo is a seasoned marketing technologist known for his creative yet practical approach to marketing automation. With extensive experience in building solutions from the ground up—both with tech and tools—Jo has mastered the art of delivering hyper-personalised email campaigns using advanced Velocity scripting. His unique ability to simplify complex ideas and apply them to real-world scenarios has made him a go-to expert in the field. Expect a lively and informative session packed with actionable tips to help you move beyond traditional segmentation to true one-to-one personalisation.

Key Takeaways:

• Using Velocity tokens to deliver hyper-personalised emails
• Real-world examples of dynamic email strategies for complex use cases
• Tips for balancing automation with personalisation

Why Attend?

• Get a Sneak Peek: Be among the first to see what’s next for Marketo and get a hands-on look at the new features.
• Learn from the Experts: Gain valuable insights from industry leaders who are shaping the future of marketing automation.
• Connect with the Community: Network with fellow Marketo users, share ideas, and collaborate on solutions.